Updated 17 October 2026. Effective since 1 October 2018.
This is how EM Creative Co. handles your information when you use elizabethmortoncreative.com, join the mailing list, click an affiliate link, buy a template, or just read the site. Short version: minimal data, no selling, no sharing. The sections below cover the specifics.
If you give me your email address to receive the free checklist or the newsletter, I collect that address and nothing else unless you volunteer it. I use it to send you the file you asked for and, from time to time, new posts and resources from this site. The list is managed through Mailchimp, which stores the address on my behalf and records ordinary email metrics such as whether a message was opened. Every email carries an unsubscribe link, and unsubscribing removes you from the list. I do not sell, rent or trade the list, and I do not pass your address to any other business. You can ask me to delete your address entirely at any time by emailing hello@elizabethmortoncreative.com. I will do it and confirm.
Some links on this site go to retailers who pay me a small commission if you buy through them. It never changes what you pay. When you click one of those links, the retailer (or its affiliate network) may set cookies on their own site under their own privacy policy; I don't control those cookies and I don't see them. I only receive aggregate click and commission reports — never your name, email, card number, or any other personal data. See the full affiliate disclosure for how it all works.
If you buy one of my templates, the payment is handled by a third-party checkout provider. I don't store your card details or see your full payment information. I keep a record of the order (the product you bought and the delivery email) so I can send you the files and resolve any issues. If you want your purchase record deleted after you've received the files, email me and I'll do it.
I use aggregated web analytics to count visits and page views so I know which content is useful. These are counts, not identities. I don't attempt to identify individual visitors from analytics data, and I don't use it to profile you or build an advertising audience. If you prefer to opt out of Google Analytics specifically, you can install the Google Analytics opt-out browser add-on.
This site uses a small number of cookies: session cookies that keep the site working as you browse it, preference cookies that remember your choices, and the analytics cookie described above. You can disable cookies in your browser; some parts of the site may stop working if you do.
I use the information above to:
That's all. I don't use your data for targeted advertising, profiling, or lead-generation sales. I don't share your data with other businesses for their marketing.
This site is operated from the United States. If you're reading from outside the US, the limited data I collect may be transferred to and stored on servers in the US. By using the site, you agree to this.
I may disclose personal data if required to do so by law or in response to valid requests from public authorities (for example, a court order or government agency).
I use third-party companies to make the site work: web hosting, Mailchimp (email), payment processors, and analytics. These providers have access to your data only to perform specific tasks on my behalf and are obligated not to disclose or use it for anything else.
This site contains links to other sites — retailers, resources, other blogs. I'm not responsible for the privacy practices or content of those sites. Please read their policies.
This site is aimed at adults. I don't knowingly collect personal information from anyone under 16. If I learn I've received information from someone under 16, I'll delete it.
I may update this policy from time to time. The "Updated" date at the top of this page is the last time it changed. For material changes I'll put a note on the home page or send an email to the list.
Questions about this policy, or requests to see or delete what I have on file for you, go to hello@elizabethmortoncreative.com.
Privacy Policy
Effective date: October 01, 2018
Elizabeth Morton (“us”, “we”, or “our”) operates EM Creative Co. (hereinafter referred to as the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. Our Privacy Policy for EM Creative Co. is managed with the help of Privacy Policies.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from EM Creative Co.
Information Collection And Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Cookies and Usage Data
Usage Data
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.
Use of Data
EM Creative Co. uses the collected data for various purposes:
To provide and maintain the Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer care and support
To provide analysis or valuable information so that we can improve the Service
To monitor the usage of the Service
To detect, prevent and address technical issues
Transfer Of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
EM Creative Co. will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure Of Data
Legal Requirements
EM Creative Co. may disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Elizabeth Morton Creative blog
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
Security Of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Links To Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children’s Privacy
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes To This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
By email: hello@elizabethmortoncreative.com